Q: Are you open to the public?

While the vast majority of our customers are business owners or individuals starting their own restaurant business, we do offer services for residential areas as well. For those looking to customize their backyard with Korean BBQ grills or other types of BBQ setups, we provide NSF and ETL certified grills and vent hoods. Our team is dedicated to helping you create the perfect outdoor cooking space, whether it’s for your restaurant or your home.

Q: What types of businesses do you typically serve?

Our primary focus is on serving business owners and entrepreneurs who are in the process of starting their own restaurant business. We have extensive experience working with a wide range of restaurant concepts, from Korean BBQ to other types of BBQ and beyond. Our team is well-versed in the unique needs and challenges of the restaurant industry, and we’re committed to providing top-quality products and services to help our clients succeed.

Q: What sets HiLEE Marketing apart from other suppliers?

At HiLEE Marketing, we pride ourselves on offering NSF and ETL certified grills and vent hoods, ensuring that our products meet the highest standards of safety and quality. Our team works closely with each client to understand their specific needs and goals, and we provide customized solutions to help them achieve their vision. Whether you’re opening a new restaurant or looking to upgrade your existing equipment, we have the expertise and products to help you succeed.

Q: Can you help with residential backyard BBQ setups?

Absolutely! While our primary focus is on serving business owners and restaurants, we’re also happy to work with homeowners looking to create the ultimate backyard BBQ experience. Our NSF and ETL certified grills and vent hoods are perfect for residential use, and our team can help you design and install a custom setup that meets your specific needs and preferences. Whether you’re looking to host family gatherings or neighborhood parties, we can help you create the perfect outdoor cooking space.

Q: What does it mean to be NSF certified?

NSF certification is a rigorous process that ensures products meet strict standards for safety, quality, and performance. The NSF (National Sanitation Foundation) is an independent, accredited organization that develops public health standards and certification programs for products related to food, water, and consumer goods.

When a product is NSF certified, it means that it has been thoroughly tested and evaluated to ensure that it meets the NSF’s stringent requirements. This includes factors such as:

  • Material safety: The product must be made from materials that are safe for use in food-related applications and do not leach harmful chemicals.
  • Cleanability: The product must be designed in a way that allows for easy and effective cleaning and sanitization.
  • Durability: The product must be built to withstand the rigors of daily use in a commercial setting.

In the context of grills and vent hoods, NSF certification is particularly important. It ensures that these products are safe to use in food preparation areas, are easy to clean and maintain, and are built to last. By choosing NSF certified products, you can have confidence that you’re investing in equipment that meets the highest standards of safety and quality.

At HiLEE Marketing, we are committed to providing our clients with NSF certified grills and vent hoods, giving them peace of mind and ensuring that their equipment is safe, reliable, and built to last.

Q: What is ETL certification, and why is it important?

ETL (Electrical Testing Laboratories) certification is a mark of quality and safety for electrical products. ETL is a Nationally Recognized Testing Laboratory (NRTL) recognized by the Occupational Safety and Health Administration (OSHA) in the United States.

When a product earns ETL certification, it means that it has been independently tested and verified to meet specific safety standards related to electrical performance and reliability. This certification process involves rigorous testing to ensure that the product can withstand real-world use and does not pose any electrical hazards.

For grills and vent hoods, ETL certification is crucial because these products often involve electrical components such as ignition systems, motors, and lighting. By choosing ETL certified equipment, you can have confidence that these electrical components have been designed and manufactured to meet strict safety standards, minimizing the risk of electrical fires or other hazards.

Additionally, many local building codes and regulations require that electrical equipment in commercial settings be ETL certified. By investing in ETL certified grills and vent hoods, you can ensure that your equipment meets these legal requirements and helps create a safer working environment for your staff.

At HiLEE Marketing, we understand the importance of electrical safety in the restaurant industry. That’s why we offer a range of ETL certified grills and vent hoods, giving our clients the assurance they need to operate with confidence and peace of mind.

Q: What is UL certification, and how does it differ from ETL certification?

UL (Underwriters Laboratories) certification is another widely recognized mark of quality and safety for electrical products. Like ETL, UL is a Nationally Recognized Testing Laboratory (NRTL) recognized by OSHA.

UL certification focuses on ensuring that electrical products meet specific safety standards related to fire, electrical, and mechanical hazards. The UL certification process involves extensive testing and evaluation to verify that a product is safe for use in its intended environment.

While both ETL and UL certifications are widely accepted and respected, there are some differences between the two:

  1. Recognition: UL is often more widely recognized by consumers and is sometimes specified by name in building codes and regulations. ETL, while equally rigorous, may not be as well-known to the general public.
  2. Testing standards: While both organizations test to similar safety standards, UL develops its own standards, whereas ETL tests to standards developed by other organizations such as UL, CSA, and ANSI.
  3. Certification marks: Products that pass UL certification bear the well-known “UL” mark, while products that pass ETL certification bear the “ETL” mark.

Despite these differences, both UL and ETL certifications are equally valid and accepted by OSHA and local building codes. Choosing between UL and ETL certified products often comes down to personal preference or specific project requirements.

At HiLEE Marketing, we prioritize the safety and quality of our products above all else. While we primarily offer ETL certified grills and vent hoods, we can also work with clients to source UL certified equipment if required for their specific project or jurisdiction.

Q: What financing options do you offer for your products?

At HiLEE Marketing, we understand that investing in new equipment for your restaurant or backyard BBQ setup can be a significant financial commitment. That’s why we’ve partnered with TimePayment to offer flexible financing options for our clients.

TimePayment is a leading provider of equipment financing solutions, offering a range of payment plans and options to suit your specific needs and budget. By financing your purchase through TimePayment, you can:

  1. Conserve cash: Rather than tying up a significant portion of your capital in a single purchase, financing allows you to spread the cost over time, freeing up cash for other aspects of your business or project.
  2. Get the equipment you need now: Financing can help you acquire the high-quality equipment you need right away, rather than having to wait until you have the full purchase amount saved up.
  3. Enjoy flexible payment terms: TimePayment offers a variety of payment plans and terms, allowing you to choose the option that best fits your budget and cash flow.
  4. Potential tax benefits: In some cases, financing your equipment purchase may offer tax advantages. Consult with your tax professional to determine if this applies to your situation.

Our team at HiLEE Marketing will work closely with you to help you navigate the financing process and choose the payment plan that’s right for you. We’re committed to making the process as smooth and stress-free as possible, so you can focus on what matters most – bringing your vision to life.

Q: What does it mean for a product to be NYFD approved?

NYFD approval is a critical certification for any restaurant equipment used in New York City. The New York Fire Department (NYFD) has stringent fire safety regulations that all restaurants and food service establishments must follow, including requirements for cooking equipment and ventilation systems.

When a product is NYFD approved, it means that it has been rigorously tested and evaluated to ensure that it meets the NYFD’s strict fire safety standards. This approval process typically involves:

  1. Design evaluation: The NYFD reviews the design and specifications of the equipment to ensure that it incorporates appropriate fire safety features and safeguards.
  2. Performance testing: The equipment undergoes extensive testing to verify that it performs as intended and does not pose any fire hazards during normal operation.
  3. Material safety: The materials used in the construction of the equipment are assessed to ensure that they are fire-resistant and do not contribute to the spread of flames or smoke in the event of a fire.

NYFD approval is mandatory for any cooking equipment or ventilation system installed in a New York City restaurant or food service establishment. Failure to use NYFD approved equipment can result in fines, penalties, and even closure of the establishment.

At HiLEE Marketing, we understand the importance of NYFD approval for our clients operating in New York City. That’s why we offer a range of NYFD approved grills and vent hoods, ensuring that our clients can operate with confidence and compliance. Our team stays up-to-date with the latest NYFD regulations and requirements, so you can trust that our products will meet the necessary safety standards for your NYC-based business.


Q: Do you offer BBQ grills that can be used with propane tanks?

Yes, while the majority of our customers prefer to use natural gas for their BBQ grills, we understand that some restaurants may need or want to use propane tanks instead. At HiLEE Marketing, we’re committed to providing flexible solutions to meet the diverse needs of our clients.

Our team of experts can work with you to adapt our grills to be compatible with propane tanks as the source of gas. This customization process involves modifying the gas connection and pressure regulators to ensure safe and efficient operation with propane.

By offering this option, we aim to provide our clients with greater versatility and choice when it comes to their BBQ grill setup. Whether you’re operating in a location without access to natural gas lines or simply prefer the portability and convenience of propane tanks, we can help you find the perfect solution for your restaurant.

Q: Do you offer BBQ grills that can be used with charcoal?

Yes, we understand that some restaurants prefer to use charcoal for their BBQ grills to achieve that distinctive smoky flavor on their meats. That’s why we offer a grill model specifically designed to support the use of charcoal.

Our charcoal-compatible grill is engineered to provide optimal heat distribution and air flow, allowing you to achieve the perfect level of smoke and char for your signature BBQ dishes. The grill features adjustable charcoal trays and vents, giving you precise control over the cooking temperature and smoke levels.

Whether you’re a traditional BBQ joint looking to serve up classic charcoal-grilled flavors or a modern restaurant seeking to offer a unique twist on BBQ, our charcoal-compatible grill can help you achieve your culinary vision.

At HiLEE Marketing, we’re passionate about providing our clients with the tools and equipment they need to create exceptional BBQ experiences. With our range of gas and charcoal grill options, we’re confident that we can help you find the perfect setup for your restaurant’s needs and preferences.

Q: What other services and products do you offer besides grills, vent hoods, and customized tables?

At HiLEE Marketing, we pride ourselves on being a one-stop-shop for restaurants looking to start or upgrade their Korean BBQ or other BBQ offerings. In addition to our high-quality grills, vent hoods, and customized tables, we offer a comprehensive range of services and products to help you get your restaurant up and running smoothly.

Our full-service approach includes:

  1. Restaurant design and layout: Our experienced team can work with you to design and optimize your restaurant’s layout, ensuring efficient use of space and a seamless flow for both staff and customers.
  2. Equipment selection and installation: We’ll help you select and install all the necessary equipment for your restaurant, from refrigeration units to cooking appliances, ensuring that everything meets safety standards and integrates seamlessly with your setup.
  3. Staff training: Our experts can provide training for your staff on the proper use and maintenance of your new equipment, as well as best practices for Korean BBQ and other BBQ cooking techniques.
  4. Authentic Korean BBQ sauce: To help you save time and money while delivering authentic flavors, we offer our own line of Korean BBQ sauces. These sauces are carefully crafted using traditional recipes and high-quality ingredients, allowing you to marinate your meats to perfection without the hassle of making sauces from scratch.

By offering this comprehensive range of services and products, we aim to simplify the process of starting or upgrading your restaurant, allowing you to focus on what matters most – delivering exceptional food and experiences to your customers.

Whether you’re a new restaurateur just starting out or an established business looking to expand your offerings, HiLEE Marketing is here to support you every step of the way. With our expertise, top-quality products, and commitment to your success, we’re confident that we can help bring your vision to life.